Atkins, Inc. Sinks
Figures, Since Fat FloatsOn Sunday, Atkins Nutritionals, Inc. filed for Chapter 11 Bankruptcy Protection.
This is seen as a great victory by those industries whose products Atkins warned dieters to be wary of, but they're wrong: ANI's demise is NOT a repudiation of the Atkins diet or the low-carb lifestyle in general.
It's purely business. ANI product popularity soared when low-carb dieting became a fashionable trend, and their bubble burst when mega-conglomerate competitors like Kraft flooded the market with low-carb offerings (and also when morons gave up on low-carb because they thought eating an Atkins bar along with their regular horrible diet would still work). They grew quickly and couldn't adapt to the shrinkage. It's a classic business story.
So, one more time, for misinformed or ignorant dolts like the ones quoted in print saying idiotic things like "It just proves that what Atkins was trying to do was just too extreme" and "I hope people will remember that restrictive dieting is temporary, and a healthy eating style you can take with you forever": low-carb is here to stay, and when ANI retools, me and a couple million other Americans will still be buying. And for God's sake, educate yourself before you make dumb statements.
As for my personal progress, I've been on Atkins for a little more than six weeks and probably have lost somewhere in the neighborhood of 25-30 pounds. I don't know for sure because I didn't weigh myself before beginning, nor have I since. While this might seem silly, I have two very good reasons: 1. Knowing what my weight is would probably demoralize me and I'd throw myself in traffic, and 2. it's tough to find scales intended for livestock, even here in Indiana.
posted by Marsh @ 3:45 PM
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